Today, I come cap in hand looking for reassurance and guidance. I’m not too proud to admit, I’m a bit stumped today. Let me explain…
I recently acquired a new client and I have been working very hard to complete their project. It’s a copywriting project – my first non-editing role in over a year! I quoted, all was agreed, the deposit paid, and the working relationship seemed to be developing nicely. But…
Today I found out that my client thinks my quote is effectively a cumulative piece rate. She has divided my charge by the number of resultant pages and thinks this is the way forward for future work. This is not it at all – and I now have to explicitly, yet diplomatically, sort the misunderstanding out before I’m doomed to an untenable working relationship.
This happens so often with copywriting – and probably other services too. Clients don’t understand that it doesn’t come down to the number of words or pages. It’s about getting the right message across in the right way for the right people. It’s about the tone of voice and choice of words. It’s about the research involved, and the level of your copywriter’s experience and expertise. There are many contributing factors, it’s not like you’ve put a monkey in front of a typewriter and promised it one banana per page.
But that’s enough of the copywriter’s rant. My real issue here is the communication with my client. I am really hoping that my email is suitably diplomatic. I was aiming to be assertive, but not an a**hole. Speaking as someone with Asperger’s, I have no way of knowing if I’ve achieved that. Even if the client writes back and says that’s fine, I don’t know if she’s secretly fuming, or confused, or fed up.
So tell me – where’s the line between assertiveness, and that other a-word? Can an Aspie really learn to spot the difference?
PS. If you’d like to have a rant about how your professional services are misunderstood or under-appreciated, go ahead in the comments! I love a good rant.